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What is Championship Labs?

YOUR PLAYBOOK TO MONETIZING NIL
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Our Vision:

Prepare and Propel

Our Story

Championship Labs is here to PREPARE and PROPEL student-athletes to maximize NIL opportunities. Whether turf or court, track or ice (and everything in between), Championship Labs is here to support UConn students as they explore entrepreneurial applications surrounding their personal branding businesses. An emerging sphere of entrepreneurship, the Werth Institute is leading Name, Image, and Likeness (NIL) activities at the University of Connecticut. Championship Labs empowers students and student-athletes alike to explore individualized opportunities for money-making potential through personal and content branding.

During the onboarding process, we work together with student-athletes to develop their identity and recognize their strengths, inner abilities, interests, and goals. Workshops, Coffee Chats speaker series, mentoring and one-on-one sessions led by former athletes, entrepreneurs, and other leaders will build knowledge in the following areas:

  • NIL compliance

  • Contracts

  • Legal matters

  • Networking

  • Personal Finance

  • Crafting professional emails

  • Social media

  • Taxes

  • Student well-being (work/life balance)

01

OnBoarding 

02

Propel

We work individually with each athlete to help leverage their personal strengths in order to accelerate their growth and money-making ability. Opportunities may include but are not limited to: 

  • Third-party deals: Championship Labs provides guidance with deal sourcing and negotiations.

  • Brand development: Our team of professionals help with brand identity, strategy, and marketing.

  • Launching a company: With a network of serial entrepreneurs and business leaders on hand, most of whom are former athletes, Championships Labs provides an array of entrepreneurial academic and hands-on experiential learning programs along with funding support to launch a business.

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